B-Reel is a creative agency for modern brands, a team of storytellers and technologists creating new ways to connect brands and audiences, driven by the love of craft and technical innovation.

B-Reel works flat, fast, and fun—without any awkward handoffs between thinking and making and covers all kinds of creative services in strategy, branding & design, websites, mobile, product design, content and advertising. B-Reel’s customers include globally renowned companies, such as Google, Nike, Netflix, Zalando, MTV, Spotify, Facebook, YouTube, H&M and others.

B-Reel was founded in 1999 and is an extended family of over 170 designers, developers, writers, strategists, and producers across six offices around the world, and is a sister company of B-Reel Films.

Forbes Magazine named B-Reel #37 on America’s Most Promising Company list of 2013. In 2012 advertising industry trade publication “Creativity Magazine” recognized B-Reel in its “Production Company A-List,” while in 2011 Creativity Magazine dubbed B-Reel “Production Company of the Year.” In 2010 Creativity named B-Reel “No 1 Digital Production Company in the world.”



“Anica Herrmann is a terrific HR professional. I have always been impressed with her consistent quality standards,
her inspirational, forward thinking approach and her result oriented drive.
Working with Anica is a true pleasure. I highly recommend her to anyone in search of sustainable, unagitated, profound HR.”